The Western Port Steelers fields nearly 30 junior teams in the Victorian Junior Basketball league and four senior teams in the ‘Big V League’. They’ve had great growth in recent years and wanted a professional image to project into the future.
Through a tender process, we were awarded the contract for the creation of a new identity. We understood that when dealing with a board made up mainly of community volunteers, the key to a smooth process was education and communication.
The new identity was to be based on their catch cry and hashtag #MadeOfSteel, should give a feeling of strength, and be an aspirational symbol for their junior players. As well as a new identity for the Steelers team it was decided the basketball association itself needed a separate but complementary identity.
We created two identity designs, both using specially stylised type, to be used for club and Association communications. A style guide was created for all internal club and supplier personnel to ensure a smooth transition of styles. Following the initial identity creations, we also worked with suppliers to create the first Steelers uniform and outerwear marketing designs.