Crabtree and Hedley Smokehouse
Identity design
Crabtree Smokehouse has a decade of expertise crafting premium smoked delicacies for wholesale distribution. Due to a collaboration with a new business partner, and a strategic shift towards retail products and marketing, they required rebranding to a modern identity. With a brief to honour their English heritage, while aligning with the sophisticated aesthetic of Melbourne's contemporary smoked goods scene, we created a fresh logotype as the basis of the identity renewal. From this foundation we conceptualised designs for signage, packaging, product labels and branded merchandise.
![Crabtree & Hedley identity design Crabtree and Hedley banner signage mock up](https://res.cloudinary.com/daily-joy/image/upload/c_lfill,w_1600/f_auto/q_auto:best/Daily%20Joy/C_H_storefront-banner-mockup_s31lzl.jpg)
Identity design
![Crabtree & Hedley product label range design Crabtree and Hedley product label mock up](https://res.cloudinary.com/daily-joy/image/upload/c_lfill,w_1600/f_auto/q_auto:best/Daily%20Joy/CandH_label_mockup_ps5xjd.jpg)
Product range label design
![Crabtree & Hedley identity design Crabtree and Hedley t-shirt design](https://res.cloudinary.com/daily-joy/image/upload/c_lfill,w_1600/f_auto/q_auto:best/Daily%20Joy/CandH_whiteblack-t-shirt-mockup_db7zgx.jpg)