Crabtree and Hedley Smokehouse

Crabtree Smokehouse has a decade of expertise crafting premium smoked delicacies for wholesale distribution. Due to a collaboration with a new business partner, and a strategic shift towards retail products and marketing, they required rebranding to a modern identity. With a brief to honour their English heritage, while aligning with the sophisticated aesthetic of Melbourne's contemporary smoked goods scene, we created a fresh logotype as the basis of the identity renewal. From this foundation we conceptualised designs for signage, packaging, product labels and branded merchandise.