Daily Joy mint logo
Daily Joy mint logo

Identity design and graphic design

Poppy Seed was a vibrant boutique festival of theatre, positioned to capture the imagination of Melbournians.

It was devised to encourage a new generation of theatre makers by sponsoring new theatre scripts with funding and mentorship, to create high-level finished productions. It brought attention to an under represented area of the Melbourne arts scene.

Daily Joy created the Poppy Seed identity design, their original marketing material, and gave consultation support in the following years.

Poppy Seed identity design in black embossed on white textured paper
Identity design

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