Poppy Seed Theatre Festival identity design
Identity design and graphic design
Poppy Seed was a vibrant boutique festival of theatre, positioned to capture the imagination of Melbournians.
It was devised to encourage a new generation of theatre makers by sponsoring new theatre scripts with funding and mentorship, to create high-level finished productions. It brought attention to an under represented area of the Melbourne arts scene.
Daily Joy created the Poppy Seed identity design, their original marketing material, and gave consultation support in the following years.